It makes sense for a coffee chain to have things like coffee mugs, tumblers, and other branded drinkware. And we’ve been watching what Starbucks has done with its seasonal drinkware, with each drop including fun new details and resonating with the brand’s loyal customer base.
But a new product release at Starbucks locations in the Philippines stands out because it’s not drinkware at all. It’s a planner and pen combination.
The holiday collection includes drinkware, but it also includes a branded tote bag and two styles of planner, each with all-over decorations and a tastefully minimal “Starbucks” logo on the front. The planners also have a loop for a pen, with a rose gold pen for a black-and-beige planner, and black pen on a pinkish planner with white decoration.
IT'S PLANNER SEASON AGAIN🎄
Starbucks Philippines has released its holiday collection featuring planners and organizers, a mug and tote bag set, a cold cup, and a stainless steel tumbler. The items will be available starting November 2.
📸: Starbucks Philippines pic.twitter.com/4vN3l8dna0
— ABS-CBN News (@ABSCBNNews) October 27, 2023
You might not immediately think of a planner being part of a drinkware promo, or tying in with a coffee chain, but it makes sense or a holiday promotion. People are starting to think about next year, and even though we live in a thoroughly digital age, people still enjoy the tactility and permanent nature of writing on paper.
So, does your drinkware promo come with a pen? If not, maybe it should.
